Even in the most populous country in the world, a discussion group with 300,000 comments fishy . It happened a few months ago, and the case perfectly illustrates the complex phenomenon of the forums in a society increasingly connected as the Chinese. A simple message on a discussion group game World of Warcraft triggered an avalanche of responses. "Junpeng Jia, your mother calling you for dinner" read the terse comment, because apparently the daughter had spent the time before the screen. Within a few hours there were over 6 million visits.
The phrase quickly spread through the Internet and media worldwide soon either account. Weeks after several marketing agencies claimed responsibility for so gigantic viral campaign, though no credible evidence offered. One of them even said that about 800 users had worked writing service 30% of the 20,000 messages using different accounts . On the other hand, some users said that the message had a double reading and expressed the frustration of the Internet by numerous delays of World of Warcraft face of his landing in China.
Anyway, if something has uncovered this phenomenon, according to experts, is the web of interests around the forums. Both companies, as in this case, that want to take credit quickly, and users that use this type of social tools to make their own claims. The truth is that the cake is too tempting , and not just because China is the country with the most Internet users in the world, but also by the high activity of Chinese Internet. According to statistics recently, a Chinese Internet devoted 70% of their leisure time on average (50% in rural areas), compared to 30% of an American.
Forums, in particular, has a massive reach in the country. They resemble portals with tens of millions of journalists working tirelessly, a kind of 'all seeing eye', which is organized like a debate on the creepy fuck of a Spanish bullfighter who posted photos of a beggar too handsome to be on the street. The two main, Tianya and Mop, have more than 40 million million registered users and hundreds of millions of hits per month .
Not be present in the forums equals late to the party. In the Network to circulate decalogues with tips to become famous in this 'microworld' and some users with a certain reputation, to continue to grow its reputation, resort to 'disciples' to write on their behalf.
Marketing departments are also lurking. One of the stars born of the forums was a tramp of Hangzhou, southeast of China, which without looking character became the most desired of the Web Your image with tousled hair and a cigarette in his mouth caught the attention of a citizen wanting to test their new camera. After posting the photos, the figure of the beggar and her tragic life inspired creativity so that Internet users began to circulate numerous posters in the style of a Hollywood movie starring his image . The story had a happy ending: his family located after ten years without knowing anything and got him to return home. But soon after, the vagabond began starring in high-profile public appearances with a rather peculiar clothing. A rapid recovery or perhaps a good wad of cash?
The catalog of choice is large and diverse. On the occasion of the Shanghai Expo a girl shot to fame because offered kisses to visit the event . The images of a masked man criticizing his city builders for wasting money also were published throughout the Internet, but nothing compared to a woman in her eighties who poses peculiar autorretrataba.
没有评论:
发表评论